06 Nov 5 Business Holiday Card Design Tips
The holidays are right around the corner and you know what that means… it’s time to start thinking of holiday cards. We’ve put together our top 5 business holiday card design tips to help you kick off the jolliest time of year!
Be Consistent With Your Brand
Your customer should immediately know who the card is coming from. It’s extremely important that your brand (logos, company colors, and all that good stuff) are prominently seen. The design of the card should be consistent with your business image and should feel like an extension of your company’s brand materials.
Make it Personal
Remembering to send out a holiday card is awesome in itself but take it one step further and make it personal. A little personalization can go a long way. By taking the time to personalize the card it shows the client that you value them. Not only will the personalization help with recurring business but customers are more likely to open personalized mail.
Keep it Simple
Although jingle bells, sleighs & Rudolph the red nosed reindeer are cute, you don’t want your own branding to get lost in between the snow piles at the north pole. Keep your greeting card simple and let your company information shine through.
Use Quality Products
It’s easy to get cheap cards printed but going back to point number one – your holiday card is an extension of your brand materials. If you wouldn’t print your business cards on it, don’t print your holiday card either. Not only does using higher quality paper and material create a more finished and professional look, but it’s also more durable. The last thing you want would be a torn or beaten card that got destroyed in the mail being the representation of your business.
Go Above & Beyond (if you can)
It’s safe to say we all love opening presents, and our clients are no different. If you’re able to, go one step further than the greeting card and send your clients a small gift. Sending something larger than a card guarantees your package won’t get lost in the mail shuffle and will also make you stand out above the rest. Sending something your clients will remember will help with your client retention. “Who should we hire for our next design project? Definitely the company that sent us holiday cookies.”