ABOUT

Located in the heart of the Mid-Atlantic and proudly serving the East Coast, Trendy Trades turns weekend events into a fun, colorful adventure just for families. Designed for parents and kids alike, Trendy Trades Kids makes it easy (and exciting!) to clear out closets, earn extra cash, and pass along gently loved children’s items in a playful, community-driven setting. To bring that joyful energy to life, Trendy Trades partnered with East + Sunset to create a fun, vibrant brand that feels youthful, approachable, and full of personality—perfectly reflecting their mission of sustainable swapping, happy kids, and stress-free style upgrades for growing families.

PROJECT SCOPE

Brand Identity