ABOUT

BAD Bakery in Columbia, Tennessee, is a bold, creative bakery and café where guests don’t just eat donuts — they build their own unique creations, from gourmet yeast-raised and classic old-fashioned donuts to savory breakfast and lunch items with a playful twist on Nordic-inspired comfort food. When the founders were ready to bring this spirited, inventive concept to life visually, they partnered with East + Sunset for a custom brand design that captures their fun, slightly rebellious personality and the joy of a customizable culinary experience, resulting in a brand identity as memorable and flavorful as the treats they serve.

PROJECT SCOPE

Brand Identity
Package Design
Brand Photography