ABOUT
Hoop Tea is brewed by Backshore Brewing Co. in Ocean City, Maryland—but it’s more than a handmade alcoholic beverage, it’s summer in a jar. With an established brand identity already in place, the Backshore team approached East + Sunset to help translate their laid-back, fun-loving brand into packaging that truly connected with their consumer. Together, we collaborated to refine colors, typography, and design details to ensure the packaging felt effortless, approachable, and unmistakably on-brand—something that would stand out on the shelf while instantly communicating the easygoing, beach-first lifestyle Hoop Tea represents.
PROJECT SCOPE
Package Design
Business Cards
When working with graphic designers it is sometimes hard to communicate your vision. Courtney always “gets it” right away. You can count on her for great ideas and original designs. Her professionalism keeps me coming back as a loyal client.
DANNY ROBINSON
