
Hoop Tea is brewed by Backshore Brewing Co. in Ocean City, Maryland—but it’s more than a handmade alcoholic beverage, it’s summer in a jar. With an established brand identity already in place, the Backshore team approached East + Sunset to help translate their laid-back, fun-loving brand into packaging that truly connected with their consumer. Together, we collaborated to refine colors, typography, and design details to ensure the packaging felt effortless, approachable, and unmistakably on-brand—something that would stand out on the shelf while instantly communicating the easygoing, beach-first lifestyle Hoop Tea represents.
Package Design
Business Cards



