ABOUT

Style Bar Collective isn’t your typical clothing reseller. Lindsay is incredibly meticulous about the items she lists, which led her to partner with East + Sunset to create a sophisticated, modern brand that truly reflects the high-end pieces she offers. Rooted in the idea of a personalized shopping experience, “Style Bar” represents a place where clients come for curated, one-on-one style, while “Collective” speaks to a thoughtfully gathered selection of quality, hand-selected pieces at discounted retail prices. With Lindsay’s life and career in the Coast Guard keeping her and her family close to the water, a coastal-inspired aesthetic felt like a natural fit. Together, Style Bar Collective and East + Sunset brought this vision to life through a refined brand identity, cohesive digital assets, and custom business cards that align seamlessly with the brand’s elevated, coastal feel.

PROJECT SCOPE

Brand Identity
Business Cards
Digital Assets