What exactly is branding? Contrary to what most people think, your brand is more than just your pretty logo, although a pretty logo helps. A brand brings together everything a company believes in and stands for into both a visual and written form. A brand should evoke a feeling within your potential customer. Coming up with a highly-marketable brand is something that takes time and a lot of thought. That’s where we come in. East + Sunset provides multiple branding experiences to accommodate your needs no matter where you are in your branding journey.
The Basic Branding Experience is well, just the basics! This package is perfect for start-ups, non-profit organizations and small business owners who want to want to get started but aren’t ready for all the bells and whistles.
• 30 Minute Kick-Off Call
• Brand Discovery + Inspiration Gathering
• Inspiration Board + Color Palette
The Intermediate Branding Experience is perfect for small business owners and established businesses who are ready to dig deeper into who their company is as a brand and it’s visual identity.
• Everything in the Basic Package
• A Complete + Personalized Brand Style Guide
• Business Card Design
• Stationery Design
The Advanced Branding Experience is for businesses who are ready for a complete visual identity with all the bells + whistles. We’ll figure out who your brand is and who it serves then create a full print + digital identity.
• Everything in the Intermediate Package
• Social Media Kit
• 1 Hour Website Brainstorming Session
• Basic Website
Let’s chat! We want to learn about your business, your vision and your “big picture” goals. We’ll ask you to complete our Creative Brief to help us get a better understanding of your business and your visual inspiration. Getting a clear vision of what you’re looking for will help us deliver the best branding possible.
Now that we have a clear direction of your goals and needs, we’ll begin designing! We’ll revise and refine the designs based on your feedback and we won’t stop until you’re 100% satisfied. Your project deserves attention to detail to ensure it’s beautifully and thoughtfully executed.
After the initial designs have been approved, it’s time to bring your brand to life! Depending on your goals, this may involve putting together a detailed brand style guide, designing accompanying collateral pieces, or launching your brand new website.